This weeks tutorial was about starting to look into finding our visual language. As I’m not yet at a stage where i could actually make informed decisions about what kind of visual language I want to use I started to look into few styles that I admire and think might be useful in the project.
As you might have picked up previously I’m a big fan of Pinterest and so to keep up my love affair I started my search there. Instead of looking for a specific visual style I decided to go through a myrriad of choices and pick out the ones that somehow appealed to me. I then put all these together and started looking for commonalities amongst them. I ended up putting together three boards that represented something that I was particularly attracted to.
The first board shares the use of stricking geometry and bold colours. They use simple shapes to build something more complex.
The second board mixes bold images and beautiful typography. I feel this combo is one of the best ways to get across a simple message.
The third board might lean more on tone of voice side than actual visual language. But as the two of them are so interconnected I decided to include this here as well. I believe that a hint of playfulness can go a long way in making people really connect to what you are presenting them with. It can really break barriers and makes it all a bit more fun.
The sources for all the images can be found on my Pinterest board.