I have now visited couple of times the DJCAD 2012 degree show and I’d like to share some of the inspirations (and tips for next year) that I got from it.
This was, I’m ashamed to admit, my first ever visit to the DJCAD degree show. But to make up this fact I did visit this one several times. There were several inspiring projects and over all some pretty talented people showcasing. Out of all these there were two that really stood out and stuck with me that I’d like to specially mention here.
One was by illustrator Lauren Pass and it was a piece that through the analogy of flowers and the medium of beautiful illustrations explores female circumcision. As disturbing as the topic is the illustrations managed to capture it in a way that to me felt intriguing and compelling, truly visual communication at it’s best.
My other highlight project similarly explored a difficult issue, the social issues that women in Pakistan face today. The work by the jewelry and metal designer Sana Aziz constructed a beautiful narrative through pieces of jewelry and objects that tells a story of a small pink circus elephant. This analogy subtly drew comparisons between the circus and the underlying issues that the women face like education constraints and arranged marriages. The pieces themselves were beautiful objects further made more compelling by the use of storytelling to tie them not only together but to a wider social context.
Over all I was most blown away with the textiles department setup and use of space. Everything felt extremely professional and the amount of attention that had gone into it was staggering. Above all the way everything was setup really allowed for the pieces and individuals to shine, everyone seemed to have their own space to showcase their work in. This was something that the jewelry department succeeded in as well, though in a slightly smaller scale.
For future tips my main take away (as I just might casually borrow these ideas for next year) on individual level was that the “brand” identity of the final piece should extend to the setup. This created an intriguing and cohesive collections of individual works that invited to come and take a closer look. This also added to the communication value as it was easy to see where one piece ended and next began as well as what was the main feel of the piece even if you were looking at it from further away.
Another important aspect was that the pieces that communicated their core idea in just few simple images/quotes/etc. were the ones that I wanted to explore the most. Especially the textiles department seemed to get this right as for example some of the inspirations for the pieces were successfully communicated through a single image. Clear and concise communication was extremely luring and something I definitely want to strive for next year.
There were several other inspiring pieces, too many to include them all here. All in all brilliant show and now can’t wait for it to be my turn next year. Truly exciting times.